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HIFU stands for High-Intensity Focused Ultrasound. This is a non-invasive therapeutic technique that uses non-ionizing ultrasonic waves to heat tissue. HIFU can be used for a variety of medical purposes, including the treatment of cancer and uterine fibroids, but it's also commonly used in aesthetic medicine for skin tightening and body contouring.

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In aesthetic treatments, HIFU works by delivering concentrated ultrasound energy to the dermis and subcutaneous tissue layers of the skin. This energy generates heat, which can help to:

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1. Stimulate the production of collagen, a protein that helps to keep skin firm and elastic. This can reduce the appearance of wrinkles and fine lines, and create a lifting effect.

2. Destroy fat cells in a targeted area, a process called lipolysis. The destroyed cells are then naturally eliminated by the body over time, which can help to contour the body and reduce the appearance of fat in specific areas.

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HIFU treatments are generally considered to be safe and have been approved by the U.S. Food and Drug Administration for use in aesthetic procedures. However, as with any cosmetic procedure, there are potential side effects and risks, including temporary redness, swelling, and pain, as well as more rare effects like changes in skin colour or burns.

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The procedure usually takes between 30 minutes to an hour, depending on the area being treated. Some people may see results after one treatment, but others may need more than one session to achieve their desired outcome. As with any cosmetic procedure, results can vary from person to person.